"After spending time inside destination teams, I started noticing the same patterns everywhere: incredible places, small teams carrying a lot, and creative needs piling up faster than the bandwidth to handle them. Not because the ideas weren’t there, but because something was missing.

That’s where I step in.

Sometimes it’s hands-on design. Other times it’s helping decide what needs to exist, what doesn’t, or where extra support would make the biggest difference. My role is to notice the gaps, remove the unnecessary, and help the work move forward in a way that actually fits your destination, your timeline, and your reality."